A yard sign of a paving company appeared along the road as one of our bulk drivers was on his way to work one Monday morning. By Thursday, three more signs appeared along the same road.
When a sign goes up in someone’s yard, people notice. A yard sign implies an endorsement for a service. Many customers have hidden fears about making new purchases which need to be overcome in order for a sale to occur. When another person in the neighborhood hires a company and they place their sign in the yard, busy people assume that the person has already done their research and have chosen the best company to do the work.
We have had people tell us they hadn’t heard of us until they noticed several signs on their way to work. One or two signs create an image much larger than the actual number of new accounts in the area. We had been spending a lot of money in this area in yellow page advertising but the signs are what actually produced the results. We have since reduced our yellow page advertising dramatically over the past year.
In rural areas, customers talk amongst themselves so the signs are good conversation starters. They give a small town feel which is the way we market our company.
Some of the customers that came to us this year were already on our newsletter mailing list and were somewhat familiar with our company. Once they saw a few signs in the neighborhood, it was the final “touch” that motivated them to call.
Your company name/logo, telephone number and web address are all that is needed to get noticed. We are very pleased with the return on such a small investment.