Define Your Goals

Steven Covey conducted a survey of over 23,000 employees across a wide range of companies and industries which revealed the price of not communicating the vision and goals to our company's employees:

• Only 17% said they have a clear understanding of what their organization is trying to achieve and why
• Only 20% were enthusiastic about their team's and organization's goals
• Only 20% said they had a "clear line of sight"  between their jobs and their team's and organization's goals
• Only 15% felt that their organization fully enables them to execute key goals
• Only 20% fully trusted the organization they work for*

If your company were a five-year-old soccer team, the lack of communication of the company's vision and goals would look like this:

• Only 2 of the 11 players on the field would know which goal is theirs and how to score a goal
• Only 2 of 11 would care
• Only 2 of 11 would know what position they play and what they were suppose to do
• Only 2 would feel they had the coach's ok to kick the ball
• And all but 2 would be keeping the ball from their own team members rather than the opponent

 *Courtesy Rick Wallace (Next Level Coaching)

When our organization is without clearly defined goals, we just do busy work all day. However, when we know where we are headed and we effectively communicate that to our staff, we become more effective and are able to move our company forward as a team.